Environmental Values as Mediators of the Influence of Altruism and Frugality over Material Sacrifice

Authors

DOI:

https://doi.org/10.30849/ripijp.v54i2.1001

Keywords:

frugality, altruism, consumer, green consumerism, environmental values

Abstract

One of the greatest challenges in the study of environmental values ​​is the understanding of the dynamic relationships between different beliefs and attitudes capable of constituting a network of influence on consumption behavior, among them the disposition to material sacrifice. For the present study, 391 Brazilian participants, with a mean age of M = 35.39 (SD = 12.5), 148 (37.9%) males, and 243 (62.1%) females, responded to the Material Sacrifice Scale, Relatedness to Nature Scale, Frugality Scale, Self-Reported Altruism Scale and a sociodemographic questionnaire. Bivariate analyzes indicate that material sacrifice has positive correlations with the dimensions of all the measures employed, including frugality and altruism. In the multivariate model, it was observed that environmental values ​​serve as mediators of the impact of frugality and altruism on material sacrifice, with the final model reaching satisfactory adjustment for the complexity of its structure, which includes a complete metric model.

Author Biographies

Pedro Paulo Pires, Universidade Federal do Rio de Janeiro, Rio de Janeiro, Brasil.

Pedro P. Pires is a professor at the Federal University of Rio de Janeiro. His main research subjects can be consumer and organizational behavior. Another topic of interest consists in the use of quantitative methods in psychology related to psychometrics.

Julia Mulinari Peixoto, Universidade Federal do Rio de Janeiro, Rio de Janeiro, Brasil.

Julia Mulinari Peixoto is a psychologist and student of the Programa de Pós-graduação em Psicologia, masters degree, from the Universidade Federal do Rio de Janeiro. Main research interests are consumer psychology, gender and leadership behavior.

Rodolfo de Castro Ribas Jr., Universidade Federal do Rio de Janeiro, Rio de Janeiro, Brasil.

Rodolfo C. Ribas Jr. is a professor at the Departamento de Psicologia Geral e Experimental and from the Programa de Pós-graduação em Psicologia at the Universidade Federal do Rio de Janeiro. Main research interests are influence of media, consumer behavior and organizational behavior.

Marcos Aguiar de Souza, Universidade Federal do Rio de Janeiro, Rio de Janeiro, Brasil.

Marcos A. de Souza is a professor at the Departamento de Psicometria and the Programa de Pós-graduação em Psicologia from the Universidade Federal do Rio de Janeiro. Main research interests are anomy, self-efficacy, organizational behavior and consumer behavior.

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Published

2020-08-31

How to Cite

Pires, P. P., Peixoto, J. M., Ribas Jr., R. de C., & de Souza, M. A. (2020). Environmental Values as Mediators of the Influence of Altruism and Frugality over Material Sacrifice. Revista Interamericana De Psicología/Interamerican Journal of Psychology, 54(2), e1001. https://doi.org/10.30849/ripijp.v54i2.1001

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Vol. 54 No. 2 (2020): Revista Interamericana de Psicología/Interamerican Journal of Psychology

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Copyright (c) 2020 Pedro P. Pires, Julia Mulinari Peixoto, Rodolfo de Castro Ribas Jr., Marcos Aguiar de Souza

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